Managed advertising, on top of Emma

Included. Growth is $999/month CAD, of which $250 goes to Meta as ad spend. Scale is $3,499/month CAD, of which $1,500 goes to Google and $250 to Meta. There is no separate ad budget to fund and no ad account for you to manage. Most agencies charge a management fee and then ask for a budget on top; we publish the split instead.

Not on Growth — and that is deliberate. Growth retargets warm audiences only: your own list, your website visitors, and people who have engaged with your social accounts. Reaching people who are actively searching and don’t yet know you is the Google Ads program on Scale, which is a different job and a different budget.

We won’t quote you a number. Ad costs vary enormously by city and by discipline, and anyone promising you a cost per lead or a return on ad spend before looking at your market is guessing. What we will do is show you where every dollar goes, connect campaign performance through to booked and showed appointments in your dashboard, and tell you if the numbers don’t work.

No — and that is deliberate. Emma doesn’t handle availability at all. She answers what she knows from your knowledge base — services, pricing, duration, practitioners, policies — and hands off your Jane App™ online booking link, where the patient sees your live schedule and picks their own time. Because she never reads or quotes your schedule, she can never offer a slot that is already gone. Separately, background data sync with Jane keeps re-engagement targeting and the dashboard current — that is reporting data, not availability.

Usually not. Media is never the opening move. If you have a patient list that hasn’t been worked and enquiries that aren’t being answered quickly, Automate at $499 will do more for you than adding spend — selling media to a clinic that hasn’t captured its existing demand is selling them a leak. Growth is what a clinic grows into once Emma is working.

It is a privacy and consent matter under PIPEDA rather than CASL, and the responsibility sits with your clinic as the Health Information Custodian — you are responsible for having appropriate consent for that use. Rebookly enforces opt-outs and consent status from there. Our Trust & Compliance page sets out how that responsibility divides.

You can. Running your own campaign and expecting agency results is a bit like expecting to perform an adjustment after watching one tutorial — it is a full-time craft: audience strategy, creative testing, hooks and offer angles, daily optimisation, and knowing when to stop an ad rather than wait. Most clinic owners have neither the hours nor the repetitions, so the campaign underperforms and advertising takes the blame.

Because click costs vary by city and by discipline, and a search campaign has to be scoped to your market, your services, and what a patient is worth to you before anyone can say whether the budget makes sense. We would rather tell you it doesn’t than sell you a program that can’t work in your area.