Managed advertising
Managed Google Ads, on top of Emma
Managed Google Ads for Canadian clinics on Jane App™, with campaign performance followed through to booked, showed and revenue in your real Jane data rather than stopping at clicks and leads. You own the Google Ads account, the billing and the conversion history — it is opened in your name, on your card, and you pay Google directly. The $299/month CAD Rebookly subscription runs underneath it, because that is where the reporting lives; managed advertising is a separate service at its own price.
- Google Ads, managed end to end
- You own the ad account
- No performance promises
Before anything else
Media is never the opening move.
If your own patient list hasn’t been worked yet, the subscription will do more for you than adding spend. Selling media to a clinic that hasn’t captured its existing demand is selling them a leak. Advertising is what you grow into.
Start with the subscription at $299What makes this different
Every agency reports clicks. We report revenue.
Google can tell you what a click cost. It cannot tell you whether the person arrived, or what the visit was worth — that lives in Jane, and almost nobody connects the two. This does, and it is the reason to buy it.
What a campaign report usually stops at
- Impressions and clicks
- Cost per click, cost per lead
- Form fills counted as conversions
- Phone enquiries mostly invisible
What you see instead
- Spend, by service line
- Enquiries attributed to the campaign that produced them
- Bookings in Jane, not form fills
- Whether they showed, and what the visit was worth
Reporting is what keeps a clinic, and on the subscription it sits underneath the pitch rather than leading it. Here it leads, because a clinic already spending on ads is not short of clicks — it is short of knowing what the clicks produced.
Start where the return is
Advertising is the third rung, not the first
Clinics that do well with paid media almost never start there. They see their numbers, seal what is leaking, and only then pay to reach strangers.
Rung 1
The Dashboard
Included in the subscription
You cannot scale what you cannot see. The Dashboard follows a lead through to booked, showed, and revenue in real Jane App™ data — including whether your existing patients are rebooking at all. It is included for every clinic, so the picture exists before you spend anything on media.
Rung 2
The Rebookly subscription
$299/month CAD
Emma works the list you already have: re-engagement by two-way SMS and every inbound channel answered. If lapsed patients are not coming back, this does more for you than any budget.
Rung 3
Managed Google Ads
$1,499/month CAD, one location
Reaching people actively searching for your services, with the campaign built and run for you and performance followed through to booked, showed and revenue in your Jane data. That figure is what you pay Rebookly — campaign management and the $299 Rebookly subscription in one. Your ad spend is separate and it is yours to set: paid to Google on your own card, and we suggest around $1,500/month CAD to start. There is a one-time setup fee of $700 per location.
You’re a clinician, not a media buyer
Running your own campaign and expecting agency results is a bit like expecting to perform an adjustment after watching one tutorial. Effective campaigns are a full-time craft — account structure, keyword and negative research, conversion tracking, daily optimisation, and knowing when to stop an ad rather than wait it out. You are excellent at care. This is what we are excellent at, and it is the whole reason this is managed rather than sold as software.
Who this is built for
Campaign structure, keyword research and the negative lists are all built around a discipline — what a patient searches for, and what they don’t. These are the disciplines we build for:
- Massage therapy
- Physiotherapy
- Naturopathic
- Chiropractic
- Multidisciplinary
- Med spa & aesthetics
- IV drip & injectables
- Laser & skin
- Acupuncture
- Mental health & counselling
If your clinic runs on Jane App™ and books appointments, we can build for it — the research and the structure change by discipline, the service doesn’t. What that looks like in practice is written up per discipline — managed Google Ads for counselling practices, massage clinics, physiotherapy clinics, multidisciplinary clinics and naturopathic clinics. Say what you do on the call and we’ll scope it.
How search works
Google Ads, for people actively searching
Someone typing a problem into Google in your service area has intent and no relationship with you. A campaign built for that search is how you meet them — and every step after the click is the part most accounts get wrong.
What a search campaign actually does
- SearchSomeone types a problem into Google in your service area.
- Landing pageA campaign page built for that search, not your homepage.
- Lead or callA form submission, or a tracked call to your clinic.
- EmmaA form or a message she answers in seconds. A call she answers on the line, and can book the appointment while she is on it.
Why the build takes 2–3 weeks
A campaign landing page, a Google Ads account, and conversion and call tracking wired through to Jane is real build work on top of the standard Rebookly setup — so this takes 2–3 weeks rather than the usual 5–10 business days.
Everything else works the same way: nothing goes live until you’ve approved it, and billing starts at launch.
How it runs
Managed end to end, landing in a conversation
The point of running search on top of Emma is that a click doesn’t hit a form and wait for someone to follow up. Whatever it produces gets answered immediately.
Step 1
We build the campaign
A campaign landing page, your Google Ads account, keyword and negative-keyword research, and conversion and call tracking wired to Jane. Two to three weeks, and nothing runs until you have approved it.
Step 2
The click lands on a page built for it
Not your homepage. One page matched to what the person searched, with one action on it — and Emma picking up whatever it produces: a form, a message, or a missed call she texts back.
Step 3
We keep working the account
Search terms reviewed and negatives added, bids and budgets managed, ad copy tested, and the structure revisited when the data warrants it. An account nobody touches quietly gets worse.
Ownership
The account is yours, in your name
Most of what a managed campaign builds should belong to the clinic, and here it does. One thing does not, and it is easier to say so plainly than to let you find out later.
Yours
- The Google Ads account, opened in your name on your card
- The billing relationship with Google
- The conversion history the account accumulates
- Every Jane configuration, as always
Ours, and hosted by us
- The campaign landing page — we build and host it, and it comes down when the service ends
- The reporting connection between the campaign and your Jane data
- The management work itself: structure, bids, negatives, testing
The Google Ads account is opened in your name on your card, and you pay Google directly rather than through us. The campaign landing page is the exception: we build it and we host it, and it comes down when the service ends.
Pricing
What it costs each month
What you pay us is one fixed monthly figure, subscription included. What you spend on Google is yours to set, and we suggest a figure rather than requiring one. Both are below, and so is what a single location comes to if you spend what we suggest.
Why the Rebookly subscription is part of this
A campaign brings people to you who were not coming before. The subscription is what happens next. One that works puts more enquiries in front of a front desk that is already busy — so the platform underneath answers them, follows them up, and shows you what happened.
These are subscription features. They run for every clinic on Rebookly whether it advertises or not; what changes when you advertise is how much there is for them to do.
- Paid lead follow-up. Instant SMS the moment a form is submitted, then strategic drip follow-up until they engage.
- The Dashboard. Leads from your own campaigns, split by source, each followed engaged → booked → showed, and the revenue that arrived with them — credited when the patient actually attends, read from your Jane record.
- Escalation. Emma escalates anything outside her scope rather than guessing, and when someone asks to speak to a person, she notifies your front desk automatically, with the conversation attached.
- First-visit follow-up. Welcomes and guides new patients toward their first appointment.
You are not waiting for a month-end report to find out how this is going. A campaign producing enquiries nobody is converting is visible in the second week. Your Jane data syncs on a rolling basis and the Dashboard shows when it last fetched, so you always know what you are looking at.
$700 CAD, once, per location
What the $700 setup builds
- A campaign landing page, built and hosted for you. Not your homepage, which asks a visitor to choose between fourteen links. One page, one action, matched to what they searched.
- Your Google Ads account, opened in your name on your card. You own the account, the billing and the conversion history.
- Campaigns structured by service line, not one campaign for the clinic. A person searching for a treatment and a person searching for a practitioner want different pages and cost different amounts.
- Keyword and negative-keyword research for your city and your disciplines. The negatives matter more — most wasted spend is clicks you were never going to convert, and nobody adds negatives until they’ve paid for them.
- Conversion tracking that counts bookings rather than form fills, with conversion actions defined per service line.
- Call tracking with a dynamic number, so a phone booking is attributed to the campaign that produced it. Most clinic bookings happen by phone, which is exactly the half a standard setup can’t see.
- Jane connected to the reporting, so spend runs through to booked, showed and revenue.
- Ad copy and extensions written for your services, reviewed against Google’s healthcare advertising policies before anything runs.
- Geographic and schedule targeting set to your catchment and your hours.
- Two to three weeks of build, then it goes live.
$1,499/month CAD, first location
What the monthly fee covers
An account nobody touches doesn’t hold still. Google changes what it shows, competitors change bids, and search terms change. A campaign left alone quietly gets worse.
- Search term review, with negatives added. The largest single source of waste in a self-run account, and it never stops needing attention.
- Bid and budget management. What a click is worth changes by service, by day and by season.
- Ad copy testing — new variations written and tested against what’s running.
- Landing page revisions when the campaign data says the page is losing people. Included, not quoted separately.
- Campaign restructuring when the data warrants it. Structure set once in month one and never revisited is why most accounts plateau.
- Keyword expansion from what people actually searched to reach you.
- Conversion and call tracking verified rather than assumed. Tracking breaks silently, and an account optimising toward a conversion that stopped firing looks fine.
- Geographic and schedule adjustments as the data shows where and when bookings come from.
- Healthcare advertising policy compliance. Google’s rules for health services are strict and they change; disapprovals get handled before they cost a day of visibility.
- Monthly reporting through to booked, showed and revenue in your Jane data.
What you pay Rebookly, each month
- One location — campaign management and the Rebookly platform
- $1,499/month CAD
One figure rather than two: $299/month CAD of it is the Rebookly subscription, per Jane App™ account, and the rest is the campaign management. That figure assumes Rebookly at $299/month CAD.
Plus $700 CAD once, per location, to build it. Communication and AI usage are billed separately in USD at the published per-unit rates. See the full rates on the pricing page.
Each location after the first adds $1,000/month CAD of management and is built separately. The Rebookly subscription does not multiply: it is one per Jane App™ account, however many locations sit inside it.
What you pay Google
Your ad spend goes to Google, on your own card, in your own account — and the amount is yours to set. There is no minimum. We suggest around $1,500/month CAD per location to start, and what is right for your clinic depends on your city and your discipline, which is one of the things the scoping call is for.
Spending what we suggest puts a single location at about $2,999/month CAD all in — the $1,499 above, plus the spend. That is an illustration rather than a price: the only part of it we set is the $1,499.
Why this starts with a conversation, not a checkout button
Search advertising is priced by auction, and what a click costs depends on your city, your discipline, and who else is bidding for the same intent. A program that works in one market can be unaffordable twenty minutes down the road.
So we scope it before we sell it: your services, your service area, what a patient is worth to you, and whether the budget can realistically buy enough search volume to learn from. If it can’t, we’ll tell you — that conversation is cheaper for both of us than a campaign that was never going to work.
We show where the money goes, not what it will earn. We never promise leads, a cost per lead, or a return on ad spend.
The reporting
What the dashboard actually follows
Five stages, in your own Jane data. This is the chain a campaign report is usually missing the back half of.
- SpendWhat the campaign cost, by service line rather than as one clinic-wide number.
- EnquiryThe form, the message, or the tracked call — attributed to the campaign that produced it.
- BookedWhether that enquiry became an appointment in Jane, not whether it became a lead.
- ShowedWhether the patient arrived. A booking that no-shows is not a result.
- RevenueWhat the visit was worth, in your real Jane data rather than a platform’s estimate.
What clinics say
On the subscription underneath
I run a busy med spa, and Rebookly reactivated clients we hadn’t seen in months — some even came back the same week we launched it. Highly recommend to any spa using Jane.
Phil Our massage clinic had a long list of patients who had gone quiet. Rebookly brought so many of them back without us having to make a single call. It just runs and fills gaps in our schedule.
Allison As a naturopath, my patients need consistent follow-up between visits. Rebookly handles that automatically and in a way that feels warm and professional — not like a robot. My rebooking rate has improved noticeably.
Michelle I know I couldn’t be having all of those conversations.
Shelly
Questions
Managed advertising, answered
Is the ad spend included, or billed on top?
Billed on top, and not by us. You pay Google directly, on your own card, in your own account, and you set the amount — there is no minimum. What Rebookly charges is $1,499/month CAD for one location — campaign management and the $299 subscription in one figure — and it is separate from what you spend on media.
How much should we actually budget for ad spend?
We suggest around $1,500/month CAD per location to start. What is right for your clinic depends on your city and your discipline, and that is one of the things the scoping call is for. There is no minimum — the account is yours and the budget is yours to set.
Does the $299 subscription multiply per location?
No. The subscription is one per Jane App™ account, however many locations sit inside it — a group running six clinics from one Jane account pays $299/month CAD for all six. Managed advertising is priced per location, and the reason is the difference between the two things: one Jane account is one set of data and one Emma, while each location is its own Google Ads account, its own landing page and its own build. Two clinics on two separate Jane accounts are two subscriptions.
If we stop, what do we keep?
The Google Ads account, the billing relationship and the conversion history the account has built up — all three are yours, in your name, and they stay with you. The campaign landing page does not: we build and host it, and it comes down when the service ends. Your Jane configuration is unaffected, as always.
Is there a long-term contract?
No. Managed advertising is billed monthly in CAD and you can stop at the end of a month. We would ask for a conversation first, because a campaign judged on its first few weeks is usually being judged before it has learned anything.
Will this bring in new patients who’ve never heard of us?
Yes — that is what search advertising is for. Someone typing a problem into Google in your service area has intent and no relationship with you, and a campaign built for that search is how you meet them. It is a different job from working the patient list you already have, which is what the subscription does, and it costs more per patient.
What results should we expect?
We won’t quote you a number. Ad costs vary enormously by city and by discipline, and anyone promising you a cost per lead or a return on ad spend before looking at your market is guessing. What we will do is show you where every dollar goes, follow campaign performance through to booked and showed appointments in your dashboard, and tell you if the numbers don’t work.
Can Emma see what times are actually free?
Yes — she reads your availability from Jane at the moment she needs it, and books the appointment in the conversation: the right treatment, a practitioner who provides it, at your location. She is not working from a copy. Nothing is cached and there is no second calendar, so there is nothing to fall out of step — she is reading the same Jane your front desk is, and the appointment goes into Jane itself. Jane enforces its own rules at the moment of booking, exactly as it always has. If nothing on offer suits the patient, she takes a callback request rather than guessing.
Should we start here?
Usually not. Media is never the opening move. If you have a patient list that hasn’t been worked and enquiries that aren’t being answered quickly, the $299 subscription will do more for you than adding spend — selling media to a clinic that hasn’t captured its existing demand is selling them a leak. Advertising is what a clinic grows into once Emma is working.
Can’t we run the ads ourselves?
You can. Running your own campaign and expecting agency results is a bit like expecting to perform an adjustment after watching one tutorial — it is a full-time craft: account structure, keyword and negative research, conversion tracking that survives contact with reality, and daily optimisation. Most clinic owners have neither the hours nor the repetitions, so the campaign underperforms and advertising takes the blame.
Why does this start with a call rather than a checkout button?
Because click costs vary by city and by discipline, and a search campaign has to be scoped to your market, your services, and what a patient is worth to you before anyone can say whether the budget makes sense. We would rather tell you it doesn’t than sell you a program that can’t work in your area.
The nine assistants the ads sit on · How consent responsibility divides
Talk it through before you add spend
We’ll look at whether your existing list is already working, and what a budget realistically buys in your market — and we’ll say so if it doesn’t make sense yet.
A demo is a live call with a founder — not a sales rep.
- Scoped before it is sold
- You own the ad account
- No performance promises