For Canadian clinics on Jane App™
Meet Emma — your clinic’s AI receptionist
Rebookly is the AI receptionist for Canadian Jane App™ clinics — Emma answers your calls and every message across SMS, website chat, and social DMs, texts back missed calls instead if you prefer, and books the appointment in the conversation the moment they’re ready to book.
- Jane App™ integrated
- Live in 5–10 business days
- CASL & PIPEDA aware
- Check-in sentSarah · five months since her last visit
- Booked in the threadNo account, no password
Emma · Westside Physio, Calgary
Past patient · check-in sent
- EmmaHi Sarah — it’s Emma at Westside Physio. It’s been a while since we saw you.
- I keep meaning to book back in — how much is the 60 minute now?
- Emma$110 for 60 minutes, with Dana or Priya.
- Perfect. Could I get in with Dana this week?
- EmmaDana has Thursday at 2:10pm or Friday at 9:40am. Either work?
- Thursday, please.
- EmmaBooked — Thursday 2:10pm with Dana, 60 minutes. It’s in Jane now, and the clinic will send your confirmation.
What your front desk gets
- <60s
- A missed call gets a text back before the caller moves on
- 24/7
- Text, chat, and social answered after hours and on weekends
- 1
- Inbox for every channel — SMS, website chat, Instagram and Facebook
- 9
- AI assistants working behind Emma
The real problem
Bookings are rarely lost to a lack of demand
They are lost to follow-up that never happens. None of it feels urgent in the moment, and all of it adds up.
A call comes in while every room is busy. No one picks up.
A message lands at 9pm. It waits until morning.
A new enquiry asks a price question. The reply comes hours later.
A patient who loved your clinic meant to rebook. Nobody asked.
Why we built this
Rebookly started as a complaint
I’ve been the one doing payroll at eleven at night. I’ve been the one who deferred her own paycheque so a therapist got paid. Then I spent years coaching clinics, which mostly meant watching owners agree with me and then not have the time to do anything about it.
What never got done was following up. Not marketing — following up. The patient who meant to rebook and didn’t. The enquiry that arrived at nine at night. The call nobody could answer because every room was busy. Nobody ever disagreed that it mattered. It needed someone whose only job it was, and there wasn’t one.
I kept telling Chris I wished this thing existed. Eventually he said: okay, I guess we’ll make it then.
Allisyn Coulson, Rebookly co-founder — a former kinesiologist with nearly twenty years in Canadian wellness. She has owned and run clinics, and now coaches wellness businesses.
What she does
One receptionist across every conversation
Emma is fully conversational across text, chat, and social. She answers what she knows and routes what she doesn’t.
The conversation reaches a booking
- Emma answers price, duration, and who provides a service
- She books the appointment at the moment of intent, in Jane itself
- She books what the patient chooses, and takes a callback request when nothing suits
- She holds no calendar of her own — Jane stays the single source of truth
Every inbound channel
- SMS and two-way texting
- Website live chat
- Facebook Messenger and Instagram DMs
- Missed-call text-back within seconds
Control and compliance
- Consent-first outreach, with opt-outs enforced
- Built for Canadian clinics, CASL and PIPEDA aware
- Your front desk can step into any conversation at any point
Done for you
- Founder-led onboarding and Jane App™ configuration
- A knowledge base built for your clinic, editable anytime
- Front-desk training call and an on-demand video library
Where the money leaks
Bookings are won back in four places
Four places your existing demand is already leaking, each with an assistant on it.
New lead follow-up
Leads from ads and forms get an instant SMS from Emma, then steady follow-up until they book.
Inbound enquiry conversion
Messages from SMS, website chat, and social are answered straight away and kept warm until the patient books. Your clinic never goes dark.
Past patient re-engagement
Lapsed patients are re-engaged through personalised two-way SMS, driven by Jane visit history. Your fastest path to more bookings is the list you already have.
Missed opportunity recovery
Missed calls, unanswered messages, and stalled conversations are followed up automatically, before the opportunity disappears.
The suite
Nine AI assistants behind Emma
Emma is the receptionist your patients talk to. Each assistant handles one moment in the patient journey — three answer everything inbound, six reach out proactively.
- Paid Lead Follow-Up
Instant SMS the moment a form is submitted, then strategic drip follow-up until they engage.
- Website Live Chat
Engages website visitors instantly and keeps the conversation going.
- Social Messaging
Answers Facebook Messenger and Instagram DMs in real time.
- Missed-Call Text-Back
Instantly texts back missed calls so the caller can continue by SMS and book — no call is ever truly lost.
- First-Visit
Welcomes and guides new patients toward their first appointment.
- Aftercare
Follows up after visits to support recovery and encourage return visits.
- Re-Engagement
Brings lapsed patients back with personalised two-way SMS, driven by Jane visit history.
- Birthday
Sends warm birthday messages that drive rebooking.
- Google Review
Invites patients to leave a Google review once they’ve attended a set number of visits — the clinic sets the threshold.
Proof, not adjectives
The Dashboard shows what actually happened
It pulls your real numbers out of Jane App™ — so you can see where bookings are won, and where they slip.
Your real Jane App™ data
Bookings, attendance, and revenue, refreshed through the day rather than tallied by hand, with the last fetch shown on screen. Nothing here is estimated or modelled.
Show rate and no-shows
Who booked, who attended, and who slipped — because a booking that no-shows is not revenue, and a report that counts messages sent cannot tell the difference.
Lapsed-patient view
How much revenue is sitting idle in your past-patient list. For most clinics this is the number that surprises people.
Lead to revenue
Follow one enquiry all the way through — replied, booked, showed, and what they actually spent.
Lifetime value
The return on rebooking across a patient’s whole history, not just the first appointment they made.
Campaign reporting
Leads from your own campaigns tracked from click to booked visit — the honest answer to “did that enquiry become a patient?”
Included for every clinic — it needs the Jane connection to work, so it is never an upsell. Everything in it comes from your own data: we don’t estimate, model, or project. If a number is there, it happened.
Getting started
Three simple steps
Done for you from the first call. Nothing goes live until you have approved it.
Step 1
Onboarding call
We connect Jane App™, then build your knowledge base — services, prices, practitioners, and hours — so Emma knows your clinic.
Step 2
We build, you approve
Everything is configured for you and reviewed on a launch call. Nothing sends to a patient until you have approved it.
Step 3
Go live
Most clinics are live within 5–10 business days. Your front desk gets a training call, and Emma starts answering.
By clinic type
Tuned to your clinic’s discipline
Emma is set up for how your discipline actually books, with a knowledge base built around your services and practitioners.
- Massage Therapy
- Physiotherapy
- Naturopathic
- Chiropractic
- Acupuncture
- Multidisciplinary
- Med Spas & Aesthetics
- IV Drip & Injectables
- Laser & Skin
- Mental Health & Counselling
Whatever you practise, if your clinic runs on Jane App™, Emma works the same way.
From Jane App clinics
What clinic owners say
I run a busy med spa, and Rebookly reactivated clients we hadn’t seen in months — some even came back the same week we launched it. Highly recommend to any spa using Jane.
Phil Our massage clinic had a long list of patients who had gone quiet. Rebookly brought so many of them back without us having to make a single call. It just runs and fills gaps in our schedule.
Allison As a naturopath, my patients need consistent follow-up between visits. Rebookly handles that automatically and in a way that feels warm and professional — not like a robot. My rebooking rate has improved noticeably.
Michelle
Go deeper
Read more before you decide
Start here
What an AI receptionist does for a Jane App clinic
How Emma answers your calls and messages, what she reads from Jane, and how she books the appointment in the conversation.
Read moreThe suite
The nine AI assistants behind Emma
Each assistant covers one moment in the patient journey, from live chat to re-engagement.
Read moreBy discipline
An AI receptionist for your clinic type
Physiotherapy, massage, chiropractic, med spa, and more — set up for how your discipline books.
Read morePhones
Voice AI that answers, or text-back instead
Voice AI is live and included — Emma answers the call, and can book the appointment while she is on it. Missed-call text-back is included too.
Read more
We also write about this — practical answers for clinics on Jane App, each one under the name of whichever of us made the argument.
Questions
Frequently asked questions
What is an AI receptionist for a Jane App clinic?
An AI receptionist handles the front-desk conversations your team can't always get to — answering questions, following up, and guiding people toward booking, automatically and around the clock. Emma is Rebookly's AI receptionist, built specifically for Jane App™ clinics: she answers inbound calls in conversation and books the appointment while the patient is still in it, answers every message across SMS, website chat, and social DMs, texts back missed calls when you would rather she did that instead, re-engages past patients, and books the appointment the moment someone is ready.
Does Emma answer the phone?
Yes. Voice AI is live and included: Emma answers inbound calls in conversation — not a phone menu — from your clinic’s own knowledge base, takes a message or transfers to a person when the call needs one, and books the appointment on the call — reading your Jane App™ availability and writing it straight into Jane. You choose how she picks up: every call around the clock, or only the ones nobody gets to after four or five rings. Most clinics are better served by the second, so a patient who reaches your front desk still reaches your front desk. Missed-call text-back is included as well — if you would rather every missed caller got a text, that is a setting, not a downgrade. She only answers calls that come in; she never places one.
What happens to my missed calls?
They turn into text conversations. When a call goes unanswered, Emma texts the caller within seconds — while your clinic is still on their mind — and handles it from there: what they need, what it costs, which services you offer. She books the appointment the moment they’re ready. Your front desk can step in at any point, so a missed call stops being a lost patient.
Is Rebookly built specifically for Jane App?
Yes. Rebookly is purpose-built to work with Jane App™. Jane remains the source of truth for availability, services, practitioners, locations, and scheduling rules. Rebookly reads your services, providers, locations, availability and visit history from Jane, and books the appointment in Jane itself — never overriding clinic-defined constraints.
Can Emma see what times are actually free?
Yes — she reads your availability from Jane at the moment she needs it, and books the appointment in the conversation: the right treatment, a practitioner who provides it, at your location. She is not working from a copy. Nothing is cached and there is no second calendar, so there is nothing to fall out of step — she is reading the same Jane your front desk is, and the appointment goes into Jane itself. Jane enforces its own rules at the moment of booking, exactly as it always has. If nothing on offer suits the patient, she takes a callback request rather than guessing.
How much does Emma cost?
Rebookly is $299/month CAD, and that is the whole subscription — all nine assistants, the Jane integration, the Dashboard, and your done-for-you knowledge base. Everything Emma does today runs on it. There are no setup fees, and communication and AI usage are billed separately in USD — most clinics run $10–60 a month.
Does Rebookly replace my front desk?
No. Rebookly supports your team by handling routine conversations, after-hours inquiries, and missed-call follow-up, so staff can focus on patient care and in-clinic operations. It works alongside Jane App™ — Jane stays your EMR and scheduling system — rather than replacing your staff or your software.
See Emma work for your clinic
Book a short demo and we’ll show you Emma answering, following up, and guiding patients into Jane App™.
A demo is a live call with a founder — not a sales rep.
- Live in 5–10 business days
- Jane stays exactly as it is