AI assistant for Jane App™ clinics
The birthday assistant
The birthday assistant sends every patient a warm message on their birthday, with a natural reason to come back. Emma uses the patient details already in your Jane App™ database, sends on the day, and includes your Jane booking link if they want to use it. It is the smallest of the nine assistants and one of the easiest reasons to get back in touch.
- Warm, not salesy
- Uses your Jane data
- Opt-outs enforced
The objection
The objection is that this is a gimmick, and it nearly is
A birthday text from a business is a familiar and mostly unloved thing. The distance between the version people quietly like and the version they delete is narrow, and it is almost entirely about what comes attached to it.
A greeting, not an offer
The message says happy birthday and stops. No percentage off, no expiry, no reason to act today. Your booking link is available if they want it and nothing follows if they do not.
In your clinic’s name and your clinic’s tone
A patient reads it as coming from the practice they go to, not from a platform that has their date of birth. The wording is configured to you.
It uses what Jane already has
The dates are in your patient records. There is no list to build, nothing to keep current, and nothing collected beyond what appointment-related communication needs.
It happens without anyone remembering
Which is the only reason it happens at all. Intending to do this and doing it every day are two different projects, and the second one has never survived a busy week.
Easy to ignore, easy to leave
No reply is expected and none is chased. Opt-outs are enforced automatically across every workflow, so anyone who has asked to be left alone will not receive it.
And it is switchable
Some clinics do not want it — a discipline where it would feel off, or a patient base where it would not land. Tone, timing, and whether it runs at all are yours, and switching it off costs you nothing here.
Why we built this
The one message with nothing attached to it
A birthday message is the easiest thing in the suite to get wrong, because there is an obvious way to make it earn its keep. Add a discount. Add a limited-time offer. Make the greeting the wrapper on a promotion.
That works once. What it teaches is that a message from your clinic is always selling something — and that lesson then applies to every other message you send. The aftercare check-in. The re-engagement text. The one that actually mattered.
So this one carries nothing. A greeting, in your clinic’s name, on the day. It is the smallest of the nine assistants and the only one with no job beyond being pleasant, and it is worth protecting from improvement.
It is the only message you send that does not want anything, which is most of the reason it works.
Shaped by practitioners and clinic owners who have received the other kind.
How it works
How it works
Step 1
The date comes round
Emma works from the patient details already in your Jane App™ database, so there is no separate list to build or keep current.
Step 2
She sends something warm
A short personal message in your clinic’s tone — a greeting first, not an offer with a greeting attached to it.
Step 3
Rebooking is there if they want it
Your Jane booking link is available in the same conversation, and if they reply she answers. Nobody is pushed.
In the journey
Where it fits in the patient journey
This is the one touchpoint that has nothing to do with a treatment, which is exactly why it lands well.
- Long-standing patients who like being remembered by a clinic they trust
- Patients whose last visit was a while ago and need a low-pressure reason to return
- Practices where relationships matter more than campaigns
- Any clinic that would send birthday messages if anyone had the time
One of nine
Emma is the AI receptionist. This is one of the nine assistants behind her.
Each assistant covers one moment in the patient journey. Three answer everyone who contacts you; six reach out first.
See all nine AI assistantsThe other assistants
What else Emma has behind her
Assistants work together rather than in isolation — a recovered call often becomes a first visit, and a first visit becomes aftercare.
- Paid Lead Follow-Up
Instant SMS the moment a form is submitted, then strategic drip follow-up until they engage.
- Website Live Chat
Engages website visitors instantly and keeps the conversation going.
- Social Messaging
Answers Facebook Messenger and Instagram DMs in real time.
- Missed-Call Text-Back
Instantly texts back missed calls so the caller can continue by SMS and book — no call is ever truly lost.
- First-Visit
Welcomes and guides new patients toward their first appointment.
- Aftercare
Follows up after visits to support recovery and encourage return visits.
- Re-Engagement
Brings lapsed patients back with personalised two-way SMS, driven by Jane visit history.
- Google Review
Invites patients to leave a Google review once they’ve attended a set number of visits — the clinic sets the threshold.
Questions
Birthday, answered
Where does the birthday information come from?
From the patient details already in your Jane App™ database. There is no separate list to build or maintain, and Rebookly handles only the limited information needed for appointment-related communication — never clinical records or chart data.
Does it feel like a promotion?
It should not. The message is written as a greeting in your clinic’s tone, with rebooking available rather than pushed. Messages are conversational, optional, and easy to ignore, and the whole suite is built to remove friction rather than apply pressure.
Can Emma tell me what times are available?
No — and that is deliberate. Emma doesn’t handle availability at all. She answers what she knows from your knowledge base — services, pricing, duration, practitioners, policies — and hands off your Jane App™ online booking link, where the patient sees your live schedule and picks their own time. Because she never reads or quotes your schedule, she can never offer a slot that is already gone. Separately, background data sync with Jane keeps re-engagement targeting and the dashboard current — that is reporting data, not availability.
Can we turn it off or change the wording?
Yes. Tone, timing, and whether it runs at all are configured to your clinic, and you can pause or stop it whenever you like. Opt-outs are enforced automatically across every workflow — if a patient has opted out, they will not receive it.
By clinic type
Tuned to your discipline
This assistant runs the same way for every discipline — what changes is the knowledge base behind it.
- Massage Therapy
- Physiotherapy
- Naturopathic
- Chiropractic
- Acupuncture
- Multidisciplinary
- Med Spas & Aesthetics
- IV Drip & Injectables
- Laser & Skin
This runs the same way for any Jane App™ clinic, whatever you practise. See the AI receptionist by clinic type · How the Jane App integration works
See the small touches add up
Book a short demo and we’ll show you the birthday message alongside the rest of the proactive suite.
A demo is a live call with a founder — not a sales rep.
- Live in 5–10 business days
- Jane stays exactly as it is