A separate service, for practices already investing in search
Managed Google Ads for counselling practices
Managed Google Ads from Rebookly is Google search advertising for Canadian counselling practices on Jane App™ — the account built, the ad copy written for the practice to approve, and every enquiry reported against Jane. No remarketing, and no patient data used as targeting.
- Google search only
- Ad copy you approve
Who you are reaching
Someone looking for a therapist has already decided something
They are not browsing. By the time someone types the word counsellor into Google with a city after it, they have spent weeks deciding whether to do this at all, and what they are weighing now is whether to trust a stranger with it.
That is a different search from most of healthcare. You are not competing on price or on parking. You are being read — your modality, your registration, whether you sound like someone a person could say the hardest thing to.
Which is why a measured description of your practice does more work here than a promise ever could, and why the rules Google puts on this category are less of a constraint than they first look.
What the category allows
Mental health is a sensitive category, and most of what that restricts, we were never going to do
Google allows advertising for counselling, therapy and psychology. It treats mental health as a sensitive category, which puts real limits on how a practice may be advertised — and those limits land almost entirely on practices that follow people around the internet and promise outcomes.
Ads describe the service and who provides it: the modality, the registration, what a first session involves. Not overcoming, not curing, not a result. Every ad is reviewed against Google’s healthcare advertising policies at build time rather than assumed from a campaign that ran last year, because those policies change.
You see the copy before it runs. Nothing goes live that you have not approved.
The boundaries, in the form you can check them
What this service never does
Written as a list rather than as prose, because this is the part a College’s vendor requirements ask about directly.
- No remarketing, and no retargeting. Not for a counselling practice and not for any clinic — the service is Google search advertising only.
- No managed advertising on Meta, of any kind, for any discipline.
- No patient list, contact list or booking record is uploaded to Google or to any advertising platform. Campaigns target what people search for, never who a practice’s patients are.
- No outcome claims in an ad. Google restricts definitive and outcome-based claims in this category, so ads describe the service and who provides it — the modality, the registration, what a first session involves.
- Nothing runs before the practice has seen it. Ad copy is written for the practice to review and approve, and it is reviewed against Google’s healthcare advertising policies at build time rather than assumed from a previous campaign.
- No cost per lead and no cost per click quoted in advance. Not before looking at a specific market, and not as an industry average.
- No clinical records leave Jane. The platform reads appointment outcomes for reporting; it holds no notes, charts or clinical documentation.
What a build consists of
What you get, and what stays yours
- The account, built or rebuilt. Campaign structure, keyword research, and the negative lists that keep the budget off searches a counselling practice should never pay for.
- Ad copy written for approval. Described rather than promised, and sent to the practice before anything runs.
- A landing page that answers what was searched for, rather than a home page that makes the reader hunt.
- Conversion and call tracking, so an enquiry can be followed instead of guessed at.
- Reporting against Jane App™ — whether an enquiry became a booked and attended appointment, on the practice’s own Dashboard. Measurement, not targeting.
The Google Ads account is the practice’s own, and the ad spend is paid by the practice directly to Google on its own card. If you ever stop, the account and its history stay with you.
After the click
What happens to an enquiry, and what is never done with it
An enquiry from a counselling ad is a person at their least casual. It is answered discreetly — no clinical questions, no assessment, no advice — and anything sensitive goes to your people rather than being handled by software.
Emma, the AI receptionist the Rebookly subscription runs, never gives clinical or crisis advice. She answers practical questions, and she escalates to your practice the moment a conversation needs a person. She holds no notes, no charts and no clinical documentation: no clinical records leave Jane App™, and what Rebookly reads from Jane is appointment outcomes, for reporting.
How patient data, consent, CASL and PIPEDA are handled is set out on Trust and compliance, in the privacy policy, and in the terms.
What it costs
Managed advertising is a separate service, at its own price
It is not part of the Rebookly subscription, and nothing about the subscription includes campaign management. The managed-advertising page carries every figure — the setup, the monthly management, and what we suggest putting behind it.
See what managed advertising costsBefore you ask
What a first conversation will not include
Nobody here will give you a cost per lead on a first call. What a click costs in your city, for your modality, is not something anyone knows before looking at your market — and a number produced before that has been looked at is worth exactly what it cost to say.
What is true generally is smaller and more useful: someone searching for a therapist is usually further along in deciding than someone browsing, and a counselling client’s value over time is higher than one appointment suggests. Both are questions for a scoping call, answered against your own market.
If you practise something else
Counselling is not the boundary
This page is written for counselling practices because the rules that shape a campaign here are specific to them — the category, the claims, the College. If you practise something else on Jane App™, the service is the same service; what changes is the research behind it. Say what you practise and we will build for it.
Common questions
What counselling practices ask first
Can a counselling or mental health practice advertise on Google at all?
Yes. Google allows advertising for counselling, therapy and psychology services. It does treat mental health as a sensitive category, which places real limits on how a practice may be advertised to — and those limits fall almost entirely on things Rebookly does not do. Ad copy and extensions are reviewed against Google’s healthcare advertising policies before anything runs, and because those policies change, the review happens at build time rather than being assumed from a previous campaign.
Do you run remarketing or retargeting for a counselling practice?
No. Rebookly does not run remarketing for mental health or counselling practices, and does not run managed Meta advertising for any clinic. The service is Google search advertising only: someone searches for help, they see the practice, they book. Google restricts advertiser-curated audiences for sensitive categories including mental health — and following someone who searched for counselling around the internet with ads is the kind of thing a person notices and resents. The restriction and the right instinct point the same way.
Is patient information used to target ads?
No. No patient list, contact list or booking record is uploaded to Google or to any advertising platform, for any clinic in any discipline. Campaigns target what people search for, not who the practice’s patients are. Rebookly connects to Jane App™ to report on outcomes — whether an enquiry became a booked and attended appointment — and that reporting is what the practice sees on its own Dashboard. It is measurement, not targeting.
What kinds of ad copy are allowed for mental health services?
Google restricts definitive or outcome-based claims in this category, so ads describe the service and who provides it rather than promising a result. In practice that means naming the modality, the registration and what a first session involves, rather than language about overcoming or curing anything. That constraint is a good one: a person searching for a therapist is deciding whether to trust someone, and a measured description does more work than a promise would.
Are counselling searches expensive compared to other clinic types?
It varies by city and by modality more than by discipline, and Rebookly does not quote a cost per lead or a cost per click before looking at a specific market. What is true generally is that someone searching for a therapist is usually further along in deciding than someone browsing, and that a counselling client’s value over time is higher than a single appointment suggests. Both are questions for a scoping call, answered against the practice’s own market rather than an industry average.
Will my College’s advertising standards be respected?
Yes, and the practice remains the authority on them. Regulatory colleges set their own advertising standards for registered practitioners, and those vary by profession and by province. Rebookly writes ad copy for the practice to review and approve, and nothing runs before that approval. If your College guidance sets vendor requirements, raise them on the scoping call — a signed data processing agreement is available, and no clinical records leave Jane App™.
Start with a scoping call
We look at your market, your modality and what your College expects, and say plainly whether search advertising is worth it for your practice.
A demo is a live call with a founder — not a sales rep.
- Google search only
- No remarketing
- Your account, your spend