A separate service, for clinics already investing in search
Managed Google Ads for massage clinics
Managed Google Ads from Rebookly is Google search advertising for Canadian massage therapy clinics on Jane App™ — the account built, the ad copy written for the clinic to approve, and every enquiry reported against Jane. Google search only: no remarketing, and no patient data used as targeting.
- Google search only
- Ad copy you approve
Who you are reaching
A massage booking is decided by three questions, and none of them is clinical
Sixty minutes or ninety. Which therapist, and whether they work the way this person likes. Whether you direct bill. That is usually the whole decision, and all three are answerable before anybody books.
Which makes this a comparison rather than a consultation. Someone searching for a massage in your area is not deciding whether to seek treatment — they have decided that. They are deciding between you and the clinic three streets over, on facts neither of you has put in front of them yet.
So the campaign’s job is to answer those three before the click, and to lose the searches it was never going to win.
What that changes about the account
Facts in the ad, roster on the page, and a negative list doing real work
If the deciding facts are logistics, they belong in the ad copy rather than three clicks inside a website. Treatment lengths, direct billing, who is on this week — a person who needs ninety minutes on a Saturday either matches what you offer or does not, and the kinder outcome for both of you is that they find out before they click.
The same logic drives the negative lists. A massage clinic attracts a quantity of search traffic that was never going to become an appointment, and keeping the budget off it is not an optimisation done later — it is part of how the account is built.
And the page the ad points at shows your therapists, because someone choosing by practitioner should not have to go looking for the list.
The boundaries, in the form you can check them
What this service never does
Written as a list rather than as prose, because this is the part a College’s vendor requirements ask about directly.
- No remarketing, and no retargeting. Not for a massage clinic and not for any clinic — the service is Google search advertising only.
- No managed advertising on Meta, of any kind, for any discipline.
- No patient list, contact list or booking record is uploaded to Google or to any advertising platform. Campaigns target what people search for, never who a clinic’s patients are.
- Nothing runs before the clinic has seen it. Ad copy is written for the clinic to review and approve, and it is reviewed against Google’s healthcare advertising policies at build time rather than assumed from a previous campaign.
- No cost per lead and no cost per click quoted in advance. Not before looking at a specific market, and not as an industry average.
- No clinical records leave Jane. The platform reads appointment outcomes for reporting; it holds no notes, charts or clinical documentation.
What a build consists of
What you get, and what stays yours
- The account, built or rebuilt. Campaign structure, keyword research, and the negative lists that keep the budget off searches a massage clinic should never pay for.
- Ad copy carrying what actually decides the booking — treatment lengths, whether you direct bill, and who is on the roster — written for you to review before anything runs.
- A landing page that answers what was searched for, therapists included, because someone choosing by practitioner should not have to hunt for the list.
- Conversion and call tracking, so an enquiry can be followed instead of guessed at.
- Reporting against Jane App™ — whether an enquiry became a booked and attended appointment, on the clinic’s own Dashboard. Measurement, not targeting.
The Google Ads account is the clinic’s own, and the ad spend is paid by the clinic directly to Google on its own card. If you ever stop, the account and its history stay with you.
After the click
The click lands while every pair of hands is on a patient
This is not a staffing gap you could close by trying harder. A treatment room is a room where nobody is available, by design, for an hour at a time — and enquiries do not wait for the hour to end.
Managed advertising is a separate service from the Rebookly subscription, and nothing about the subscription includes campaign management. They meet at exactly this point: Emma, the AI receptionist the subscription runs, answers in seconds whoever is on the table — treatment length, price, who provides what — and books the appointment in the conversation. What she will not do is anything clinical; that goes to your staff.
How patient data, consent, CASL and PIPEDA are handled is set out on Trust and compliance, in the privacy policy, and in the terms.
What it costs
Managed advertising is a separate service, at its own price
It is not part of the Rebookly subscription, and nothing about the subscription includes campaign management. The managed-advertising page carries every figure — the setup, the monthly management, and what we suggest putting behind it.
See what managed advertising costsBefore you ask
What a first conversation will not include
Nobody here will tell you what a click costs for massage in your city before looking at your market. Not as an industry average, and not to move a conversation along — a number produced before anyone has looked is worth what it cost to say.
What a campaign gets scoped against instead is your own service list, your own area, and what a patient is worth to you over time. Those are your numbers, and the conversation is better with them in front of us.
If you practise something else
Massage is not the boundary
This page is written for massage clinics because the questions that decide a massage booking are particular to them. Every discipline has its own three, and they are rarely the same three. If your clinic runs on Jane App™ and books appointments, the service is the same service — what changes is the research behind it. Say what you practise and we will build for it.
Common questions
What massage clinics ask first
What does a managed Google Ads campaign look like for a massage clinic?
It is built around what actually decides a massage booking, which is rarely clinical. Someone is weighing whether sixty minutes or ninety is what they want, which therapist works the way they like, and whether you direct bill. Those are answerable before anyone books, so they belong in the ad and on the page the ad points at rather than three clicks in. The other half of the work is the negative lists, which keep the budget off searches a massage clinic should never pay for.
Can you advertise individual therapists, or only the clinic?
That is a scoping question rather than a policy one. Some clinics have real demand for particular practitioners by name and some have none at all, and which you are is visible in your own search data rather than assumed from the discipline. What is true either way is that a patient who chooses by therapist needs to see the roster on the page they land on, so the roster is part of the build whether or not anyone bids on a name.
What happens to an enquiry that arrives while every therapist is treating?
That is the ordinary case rather than the exception — a massage clinic is hands-on through the day, so there is frequently nobody at a desk. Advertising is a separate service from the Rebookly subscription, but the two meet here: Emma, the AI receptionist the subscription runs, answers in seconds whoever is on the table, covers treatment length, price and who provides what, and books the appointment in the conversation. Without something answering, a click that arrives at two in the afternoon waits until someone is free.
Is patient information used to target ads, and do you run remarketing?
No to both, for any clinic in any discipline. No patient list, contact list or booking record is uploaded to Google or to any advertising platform — campaigns target what people search for, not who your patients are. And the service is Google search advertising only: no remarketing, no retargeting, and no managed Meta advertising at any level. Rebookly connects to Jane App™ to report on outcomes, which is measurement rather than targeting.
What will a click cost for massage in my city?
Nobody can tell you that before looking at your market, and Rebookly does not quote a cost per lead or a cost per click in advance — not for a city we have not looked at, and not as an industry average. What a campaign should be scoped against is your own market, your own service list and what a patient is worth to you over time. That is a conversation with your numbers in front of us, not a figure from a page.
Do my College’s advertising standards apply to this?
Yes, and you remain the authority on them. Regulatory colleges set their own advertising standards for registered practitioners, and those vary by profession and by province. Rebookly writes the ad copy for you to review and approve, and nothing runs before you have said so. If your College guidance sets requirements on vendors, raise them on the scoping call — a signed data processing agreement is available, and no clinical records leave Jane App™.
Start with a scoping call
We look at your area, your service list and what your therapists actually get booked for, and say plainly whether search advertising is worth it for your clinic.
A demo is a live call with a founder — not a sales rep.
- Google search only
- No remarketing
- Your account, your spend