A separate service, for clinics already investing in search
Managed Google Ads for physiotherapy clinics
Managed Google Ads from Rebookly is Google search advertising for Canadian physiotherapy clinics on Jane App™ — the account built, the ad copy written for the clinic to approve, and conversions counted as booked appointments reported against Jane rather than as form fills. Google search only: no remarketing, and no patient data used as targeting.
- Google search only
- Ad copy you approve
What a click actually buys
Not an appointment — the start of a plan of care
Someone searching for a physiotherapist has something specific wrong and wants it looked at. What follows, if it goes well, is not one visit. It is an assessment and then a course of treatment with a shape to it, agreed at the end of the first appointment.
And you already know the way it ends early. The patient feels better at week three, decides they are fine, and the remaining appointments quietly never happen. Nothing in the calendar records that as a loss — the visits that did happen all went well.
Which matters here because a campaign is scoped against what a patient is worth to you, and for a physiotherapy clinic that is a course-shaped number rather than a per-visit one.
What that changes about the account
The account can only see the part nearest the click
Google sees the click and, if it is set up properly, the booking. It cannot see whether the patient arrived, and it certainly cannot see whether they came back for the rest of the course — that happens weeks later, in Jane, where no ad platform is looking.
So two things are set deliberately rather than left at their defaults. A conversion is a booked appointment rather than a form fill, with call tracking so an enquiry that arrives by phone counts the same way. And the reporting runs against Jane App™ — booked, and attended — on your own Dashboard.
An account tuned only on form fills is being optimised against a proxy for the thing you actually wanted.
The boundaries, in the form you can check them
What this service never does
Written as a list rather than as prose, because this is the part a College’s vendor requirements ask about directly.
- No remarketing, and no retargeting. Not for a physiotherapy clinic and not for any clinic — the service is Google search advertising only.
- No managed advertising on Meta, of any kind, for any discipline.
- No patient list, contact list or booking record is uploaded to Google or to any advertising platform. Campaigns target what people search for, never who a clinic’s patients are.
- Nothing runs before the clinic has seen it. Ad copy is written for the clinic to review and approve, and it is reviewed against Google’s healthcare advertising policies at build time rather than assumed from a previous campaign.
- No cost per lead and no cost per click quoted in advance. Not before looking at a specific market, and not as an industry average.
- No guaranteed leads and no projected return. What a campaign will earn is not something anyone can tell you in advance, and nothing here estimates it.
- No clinical records leave Jane. The platform reads appointment outcomes for reporting; it holds no notes, charts or clinical documentation.
What a build consists of
What you get, and what stays yours
- The account, built or rebuilt. Campaign structure, keyword research, and the negative lists that keep the budget off searches a physiotherapy clinic should never pay for.
- Ad copy that offers the assessment rather than the recovery. What an advertisement can honestly put in front of someone is the first appointment and what it establishes — written for the clinic to review, and nothing runs before it is approved.
- A landing page that answers the problem that was searched for, and says what the first appointment establishes — someone arriving with something specific wrong is weighing whether to start a course of treatment, not booking a single visit.
- A conversion defined as a booked appointment, not a form fill — with call tracking, so an enquiry that arrives by phone is counted the same way as one that arrives by form.
- Reporting against Jane App™ rather than against the ad platform. Whether an enquiry became a booked and attended appointment, on the clinic’s own Dashboard — the attendance an ad account never sees, because it happens weeks after the click stopped being something Google was watching. Measurement, not targeting.
The Google Ads account is the clinic’s own, and the ad spend is paid by the clinic directly to Google on its own card. If you ever stop, the account and its history stay with you.
Before a budget
If courses are truncating, this is the wrong thing to buy first
If six is reliably becoming three, more first appointments add people to the top of something that is losing them lower down. The cheaper work is the follow-up that keeps a course going — and that is the Rebookly subscription, which is a different service at a different price and is not what this page is selling.
Search advertising is worth doing when you can keep the patients it brings you. We would rather say that on a first call than sell you a campaign and let you find out at month three.
How patient data, consent, CASL and PIPEDA are handled is set out on Trust and compliance, in the privacy policy, and in the terms.
What it costs
Managed advertising is a separate service, at its own price
It is not part of the Rebookly subscription, and nothing about the subscription includes campaign management. The managed-advertising page carries every figure — the setup, the monthly management, and what we suggest putting behind it.
See what managed advertising costsIf you practise something else
Physiotherapy is not the boundary
This page is written for physiotherapy clinics because care that runs as a course changes what an ad account should count. Other disciplines have a different shape — a single treatment, an open-ended relationship, a protocol agreed up front — and the measurement follows the shape. If your clinic runs on Jane App™ and books appointments, the service is the same service; what changes is the research behind it. Say what you practise and we will build for it.
Common questions
What physiotherapy clinics ask first
How do you scope a campaign for a clinic that works in courses of treatment?
Against the course rather than the first visit. A physiotherapy enquiry that books is the start of a plan of care, and a plan that runs its length and a plan that stops at week three are different things to have bought — so the figure worth bringing to a scoping call is what a patient is worth to you across the whole course, which is yours to know and not something anyone can supply from outside. None of that is a statement about what advertising will return; it is a statement about which number the budget should be weighed against.
What counts as a conversion — the enquiry or the appointment?
The booked appointment, and then what Jane says happened to it. An ad account can only ever see the event closest to the click, which is the booking; whether the patient arrived, and whether they came back for the rest of the course, happens weeks later and is invisible to Google entirely. That is why reporting runs against Jane App™ rather than against the ad platform alone — booked and attended, on your own Dashboard. An account tuned only on form fills is being optimised against a proxy for the thing you actually wanted.
Should we be advertising at all if patients drop out partway through a course?
Quite possibly not yet, and we would rather say so. If a course of six is reliably becoming three, buying more first appointments adds people to the top of something that is leaking lower down, and the cheaper work is the follow-up that keeps a course going — which is what the Rebookly subscription does, and it is a separate thing from advertising at a separate price. Search advertising is worth doing when you can keep the patients it brings you. That is a question to settle before a budget, not after.
Is patient information used to target ads, and do you run remarketing?
No to both, for any clinic in any discipline. No patient list, contact list or booking record is uploaded to Google or to any advertising platform — campaigns target what people search for, not who your patients are. And the service is Google search advertising only: no remarketing, no retargeting, and no managed Meta advertising at any level. Rebookly connects to Jane App™ to report on outcomes, which is measurement rather than targeting.
What will a click cost for physiotherapy in my city?
Nobody can tell you that before looking at your market, and Rebookly does not quote a cost per lead or a cost per click in advance — not for a city we have not looked at, and not as an industry average. Click costs vary by city and by discipline, which is exactly why this is scoped on a call rather than sold from a button. If the numbers do not work in your area we would rather tell you than sell you a campaign that cannot.
Do my College’s advertising standards apply to this?
Yes, and you remain the authority on them. Regulatory colleges set their own advertising standards for registered practitioners, and those vary by profession and by province. Rebookly writes the ad copy for you to review and approve, and nothing runs before you have said so. If your College guidance sets requirements on vendors, raise them on the scoping call — a signed data processing agreement is available, and no clinical records leave Jane App™.
Start with a scoping call
We look at your area, what a course of care is worth to you, and whether the follow-up is holding — and say plainly whether search advertising is the right thing to buy next.
A demo is a live call with a founder — not a sales rep.
- Google search only
- No remarketing
- Your account, your spend