A separate service, for clinics already investing in search
Managed Google Ads for multidisciplinary clinics
Managed Google Ads from Rebookly is Google search advertising for Canadian multidisciplinary clinics on Jane App™ — built as one campaign per service line rather than one campaign for the clinic, so what each service costs and what each service books are separate figures. Google search only: no remarketing, and no patient data used as targeting.
- One campaign per service
- Ad copy you approve
Who you are reaching
You are not one advertiser. You are six, sharing a phone number
Nobody searches for a multidisciplinary clinic. They search for a physiotherapist, or a massage, or whatever it is that hurts — one service, named, with a city after it. The fact that you also do five other things is something they find out later, if at all.
So six different searches arrive at one front desk, with different intent behind them and different costs to reach. Run them as a single campaign for the clinic and every figure that comes back is an average across all six.
An average tells you what the clinic spent. It cannot tell you where the money went.
What that changes about the account
One campaign per service line, and a landing page to match
Each service gets its own campaign, its own keyword research and its own negative list — which is what makes what each one cost a fact rather than a share of something. Conversion actions are defined per service line too, counting booked appointments rather than form fills.
And each one points at a page about that service. Someone who typed what they wanted should not land on a home page listing six things and have to say it again — that second step is where a lot of multi-service advertising quietly loses people.
Which of your services deserves more of the budget is then a question you can actually answer, on your own margins. It is not one we answer for you.
The boundaries, in the form you can check them
What this service never does
Written as a list rather than as prose, because this is the part a College’s vendor requirements ask about directly — and in a multi-service clinic there may be more than one College asking.
- No remarketing, and no retargeting. Not for a multidisciplinary clinic and not for any clinic — the service is Google search advertising only.
- No managed advertising on Meta, of any kind, for any discipline.
- No patient list, contact list or booking record is uploaded to Google or to any advertising platform. Campaigns target what people search for, never who a clinic’s patients are.
- Nothing runs before the clinic has seen it. Ad copy is written for the clinic to review and approve, and it is reviewed against Google’s healthcare advertising policies at build time rather than assumed from a previous campaign.
- No cost per lead and no cost per click quoted in advance. Not before looking at a specific market, and not as an industry average.
- No ranking of your service lines against each other. Reporting shows what each one cost and what it booked; which of them deserves more of the budget is your call, made on your margins, not a claim made here.
- No clinical records leave Jane. The platform reads appointment outcomes for reporting; it holds no notes, charts or clinical documentation.
What a build consists of
What you get, and what stays yours
- One campaign per service line, not one for the clinic. Structure, keyword research and a negative list per service, so the money spent on each is a fact rather than a share of an average.
- Ad copy written for approval, per service — described rather than promised, and sent to the clinic before anything runs.
- A landing page per service line, so someone who searched for one thing arrives at that thing rather than at a home page listing six.
- Conversion actions defined per service line, counting booked appointments rather than form fills, with call tracking so a phone enquiry is counted the same way.
- Reporting against Jane App™ — what each service line cost and whether its enquiries became booked and attended appointments, on the clinic’s own Dashboard. Measurement, not targeting.
The Google Ads account is the clinic’s own, and the ad spend is paid by the clinic directly to Google on its own card. If you ever stop, the account and its history stay with you.
After the click
“Can I book an appointment” is a question at your clinic, and not at most
A single-discipline clinic reads that sentence and books it. You read it and have to ask which service, which practitioner, and sometimes which site — so the enquiry gets routed before it can be answered, and routing takes someone who knows.
Managed advertising is a separate service from the Rebookly subscription, and nothing about the subscription includes campaign management. They meet here: Emma, the AI receptionist the subscription runs, works from your full service list and knows which practitioners provide what, so she can establish what is wanted and book it in the conversation rather than handing it to a person first.
How patient data, consent, CASL and PIPEDA are handled is set out on Trust and compliance, in the privacy policy, and in the terms.
What it costs
Managed advertising is a separate service, at its own price
It is not part of the Rebookly subscription, and nothing about the subscription includes campaign management. The managed-advertising page carries every figure — the setup, the monthly management, and what we suggest putting behind it.
See what managed advertising costsIf your clinic is a different shape
Six services is not the boundary either
This page is written for clinics offering several services because the unit an account is built around follows the shape of the clinic, and yours has more than one. A clinic doing one thing well has a different structure and a simpler answer. If you run on Jane App™ and book appointments, the service is the same service — what changes is the research behind it. Say what you offer and we will build for it.
Common questions
What multidisciplinary clinics ask first
Why structure campaigns by service line instead of running one campaign for the clinic?
Because a clinic offering six services is not one advertiser — it is six different searches that happen to share a phone number. Someone looking for physiotherapy after an injury and someone looking for a massage on a Saturday want different pages, arrive with different intent, and cost different amounts to reach. Run them as one campaign and every number you get back is an average across all six, which tells you what the clinic spent but not where the money actually went. Split them and each line has its own figures.
Should the ads point at our home page or at a page per service?
A page per service line, in nearly every case. The searcher has already named what they want — that is what they typed — and a home page listing six services asks them to name it a second time before anything happens. The landing page that matches the search answers it immediately and gets out of the way, which is also what makes the per-service conversion figures mean anything.
What happens to an enquiry that does not say which service it wants?
It gets asked, immediately, rather than queued for whoever knows. "Can I book an appointment" is the ordinary shape of a multi-service enquiry, and at a single-discipline clinic it is not a question at all. Advertising is a separate service from the Rebookly subscription, but this is where they meet: Emma, the AI receptionist the subscription runs, knows your full service list and which practitioners provide what, so she can establish which service is wanted and book it in the conversation instead of routing it to a person first.
Is patient information used to target ads, and do you run remarketing?
No to both, for any clinic in any discipline. No patient list, contact list or booking record is uploaded to Google or to any advertising platform — campaigns target what people search for, not who your patients are. And the service is Google search advertising only: no remarketing, no retargeting, and no managed Meta advertising at any level. Rebookly connects to Jane App™ to report on outcomes, which is measurement rather than targeting.
Which of our services should we advertise first?
That is your decision and it is made on your margins and your capacity, not on anything we could tell you from outside. What the build gives you is the ability to ask the question properly: with each service line running as its own campaign, what each one costs and what each one books are separate figures rather than one clinic-wide number. Rebookly does not rank your service lines against each other, and does not quote a cost per lead or a cost per click in advance for any of them.
Do my College’s advertising standards apply to this?
Yes, and you remain the authority on them — which in a multi-service clinic usually means more than one set. Regulatory colleges set their own advertising standards for registered practitioners, and those vary by profession and by province, so a clinic with physiotherapists and massage therapists under one roof may be answering to two. Rebookly writes the ad copy for you to review and approve, per service line, and nothing runs before you have said so. Raise any vendor requirements on the scoping call — a signed data processing agreement is available, and no clinical records leave Jane App™.
Start with a scoping call
We go through your service list, which of them you actually want more of, and what each one would take to advertise properly — and say plainly which are worth starting with.
A demo is a live call with a founder — not a sales rep.
- Google search only
- No remarketing
- Your account, your spend