Growth Plan · Powered by Rebookly™ · Built for Jane App™ Clinics
Your past patients are already on Facebook.
Now you can reach them.
The Growth plan adds managed Facebook and Instagram retargeting ads to your Rebookly system — reaching warm audiences who already know your clinic, engaging them through Messenger, and guiding them to your Jane booking link. Ad spend included. Done for you.
✓Ad spend included — no separate budget
✓Fully managed — done for you
✓Sends your Jane App™ booking link
✓No prior ad experience needed
Facebook retargeting
Instagram ads
Website visitor audiences
Jane patient list upload
Emma AI via Messenger
Patients book in Jane App™
Ad spend included
Fully managed
CASL compliant
Facebook retargeting
Instagram ads
Website visitor audiences
Jane patient list upload
Emma AI via Messenger
Patients book in Jane App™
Ad spend included
Fully managed
CASL compliant
Rebookly™ is an independent service built for Jane App™ clinics. Jane App™ is a trademark of Jane Software Inc.
The problem
Most clinics have hundreds of warm leads sitting idle — they just don't know it.
Every person who visited your website, liked your Instagram post, or was ever your patient is a warm lead. They already know you exist. They already have some level of trust. But without a system to reach back out, they quietly book somewhere else — or don't book at all.
Past patients who meant to come back but never got a reason to.
Website visitors who checked out your services and left without booking.
Social followers who engage with your content but never take the next step.
The result
A warm audience that's never activated — revenue sitting in plain sight, never converted.
What retargeting actually is
You don't need to run ads to new strangers.
You just need to show up again to people who already know you.
Retargeting is different from cold advertising. Instead of showing your clinic to people who have never heard of you, retargeting shows ads specifically to people who have already interacted with your clinic in some way — making them far more likely to respond.
Cold ads
Shown to people who have never heard of your clinic. High cost, lower conversion. Requires building trust from zero.
Not what the Growth plan does
Retargeting ads
Shown to people who already visited your website, engaged with your social, or were once your patient. Trust already exists. Cost is lower. Conversion is higher.
This is what Growth does
AI conversion
When someone clicks your ad, Emma AI responds instantly via Messenger — answering questions, nurturing the conversation, and guiding them to your Jane booking link.
Included in Growth
Who the ads reach
Four warm audiences — all built from your existing clinic presence.
You don't need to build an audience from scratch. We use what your clinic already has.
01
Website visitors
Anyone who visited your website in the past 30–180 days. They looked — now we give them a reason to book.
02
Social media engagers
Anyone who liked, commented, shared, sent a DM, or followed your Facebook or Instagram page. Already warm.
03
Your Jane patient list
Your entire Jane patient database is uploaded as a custom Meta audience — matching your patients to their Facebook profiles and showing them your ads directly.
04
Lapsed patients beyond the SMS window
CASL limits SMS outreach to patients within a two-year consent window. After that, you can no longer text them — but that limit applies to messages, not ads. Your Jane list can be uploaded as a Meta audience and reached through Facebook and Instagram, regardless of how long ago they last visited.
This is one of the most powerful aspects of the Growth plan — it reaches patients who have gone silent to SMS. Clinics are responsible for having appropriate consent to upload patient data to Meta, and we help you set it up correctly.
How it works end to end
From ad impression to booked appointment — fully automated.
This is the optimized flow for converting warm audiences into confirmed appointments in Jane. Every step is handled for you.
1
Setup — done for you
We build your warm audiences
We install a Meta pixel on your website, connect your Facebook and Instagram pages, and upload your Jane patient list as a custom audience. All of this happens once during setup — no ongoing work from you.
2
Ongoing — fully managed
Your ads run on Facebook and Instagram
We create ad creative, write copy, set targeting, manage bidding, and optimize performance. Ads are shown to your warm audiences — website visitors, social engagers, and your Jane patient list. Ad spend is included in the Growth plan.
3
The click moment
Patient clicks the ad — Messenger opens instantly
Ads are configured to open a Messenger conversation when clicked — not a website link, not a form. The patient goes straight into a conversation with Emma AI without leaving Facebook or Instagram.
4
Instant response — 24/7
Emma AI responds and nurtures the conversation
Emma replies immediately — answering questions about services, availability, and pricing. She keeps the conversation warm and guides the patient toward booking without pressure. No delays. No staff involvement needed.
5
Booking moment
Emma sends your Jane booking link
When the patient is ready to book, Emma sends your Jane online booking link right inside the Messenger conversation, so they can grab a time that works. The booking lands in Jane like any other appointment — no callbacks, no chasing.
✓
Done
You wake up to new bookings
The entire flow — from ad impression to confirmed appointment — happens without any staff involvement. Your schedule fills while you focus on treating patients.
Everything included in Growth
One plan. Everything done for you.
Growth is the AI Assistants + Meta Ads plan — Emma and her full assistant suite, plus the complete Meta retargeting system layered on top.
Retargeting ads — website visitors
Reach people who visited your site but didn't book — the highest-intent warm audience available.
Retargeting ads — social engagers
Reach people who liked, commented, followed, or DM'd your Facebook and Instagram pages.
Jane patient list as Meta audience
Your full Jane database uploaded as a custom audience — including patients beyond the CASL two-year SMS window.
Emma AI via Messenger
Ads click into Messenger. Emma responds instantly, nurtures the conversation, and sends your Jane booking link.
Ad creative and copy — fully managed
We write the ads, design the creative, set targeting, manage bidding, and optimize continuously. You approve and we handle the rest.
Ad spend included
No separate Meta budget required. The plan covers the platform, the management, and the ad spend — all in one predictable monthly cost.
Built on the AI Assistants plan
Includes everything in AI Assistants — Emma answers every channel and guides patients to your Jane booking link at the moment of intent.
Works alongside all nine AI assistants
Re-engagement, Paid Lead Follow-Up, Missed Call Text-Back, Website Live Chat, Social Messaging, First-Visit, Aftercare, Birthday, and Google Review — all supported.
Ongoing optimization
We monitor ad performance, refine audiences, improve creative, and adjust spend allocation continuously — not a set-it-and-forget-it system.
78%
book with the first clinic to respond
2yr
CASL SMS window — ads have no limit
$0
separate ad budget needed
24/7
Emma responds to every ad click
Common questions
Answers for clinics who've never run ads before.
Do I need to know anything about Facebook ads to use this?
No. The Growth plan is fully managed — we handle campaign setup, ad creative, targeting, bidding, and ongoing optimization. Your only involvement is approving the creative before it goes live. No ad manager access required, no technical knowledge needed.
Is the ad spend really included, or is there a catch?
It's genuinely included. The Growth plan covers the Rebookly platform, the campaign management, and the Meta ad spend — all in one price. There is no separate ad budget you need to fund. What you pay is what you pay.
What if I already have a Facebook page but barely post?
That's fine. Retargeting works based on your audience data — website visitors, your Jane patient list — not on how active your page is. Even a modest social presence generates a meaningful retargeting audience over time. And for past patients, the Jane list upload works regardless of social activity.
How is this different from just boosting a post?
Boosting a post shows it to a broad, often cold audience and has no follow-up system. The Growth plan uses structured retargeting campaigns with precise warm audiences, proper conversion objectives, and Emma AI engaging every click through Messenger and guiding them to book in Jane. The outcome is very different.
What about CASL — is reaching patients via ads compliant?
CASL applies to electronic commercial messages like SMS and email, not paid advertising — so showing someone an ad on Facebook because they engaged with your clinic isn't a CASL message in the same way. Uploading your patient list to Meta is a separate privacy consideration, and clinics are responsible for ensuring they have appropriate consent to do so. We help you set it up to operate within Canadian requirements, and Rebookly handles CASL-compliant SMS separately. For your specific situation, we'd always recommend confirming with your own advisor.
Does this replace the SMS re-engagement that's already included?
No — it adds to it. SMS re-engagement still runs automatically for patients within the two-year CASL window. The Growth plan's retargeting ads run alongside that, reaching patients who have gone silent to SMS and can no longer be texted. The two systems work together and don't overlap.
What clinics say
Real results from real clinics using Jane App™.
★★★★★
"I run a busy med spa, and Rebookly reactivated clients we hadn't seen in months — some even came back the same week we launched it. Highly recommend to any spa using Jane."
Phil — Calgary, AB
Med Spa
★★★★★
"Our massage clinic had a long list of patients who had gone quiet. Rebookly brought so many of them back without us having to make a single call. It just runs and fills gaps in our schedule."
Allison — Calgary, AB
Massage Therapy Clinic
★★★★★
"As a naturopath, my patients need consistent follow-up between visits. Rebookly handles that automatically and in a way that feels warm and professional — not like a robot. My rebooking rate has improved noticeably."
Michelle — Calgary, AB
Naturopathic Clinic
★★★★★
"We run six physiotherapy clinics in Ottawa and keeping follow-up consistent across all of them was a constant challenge. Rebookly standardised everything. Every missed call gets followed up, every past patient gets a check-in. It scales exactly the way we needed."
Andrew — Ottawa, ON
Physiotherapy — 6 Clinics
Pricing
The AI Assistants + Meta Ads plan.
Growth layers managed Facebook & Instagram retargeting ads on top of the AI Assistants plan — $799/month total. Ad spend included. No separate Meta budget.
Growth · AI Assistants + Meta Ads
Managed Facebook & Instagram
retargeting ads — done for you.
$799/month CAD
Everything in AI Assistants ($299) plus managed Meta retargeting · ad spend included. Plus a one-time $799 Growth setup fee; your monthly subscription begins only after setup is complete and your service is launched.
✓Website visitor audiences — reach people who visited your site but didn't book
✓Social media engagers — followers, likes, comments, DMs
✓Full Jane patient list as a custom Meta audience — including past patients beyond the CASL 2-year SMS window
✓Emma AI via Messenger — ads click into Messenger; Emma nurtures and sends your Jane booking link
✓Ad creative and campaign management — we write the copy, build the creative, and optimise continuously
✓Ad spend included — no separate Meta budget, no hidden costs
Communication and AI usage billed separately at standard rates
💬 SMS — $0.015 USD / segment
🤖 AI text / chat — $0.03 USD / response
📱 Phone number — ~$2 USD / month
📊 Typical: $10–$60 USD / month
One recovered booking typically covers the full month of usage costs. See Terms and Conditions for all usage fees.
Ready to reach the patients you've been missing?
See the Growth plan in action for your clinic.
Book a 20-minute demo. We'll show you exactly how the retargeting flow works inside your clinic — the audiences, the Messenger conversation, the booking link into Jane — before any commitment.
✓ Tailored to your clinic type
✓ Live Messenger and booking flow
✓ No obligation to proceed
✓ No prior ad experience needed
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